Fresh Fish. Hellshire Flavour. Community Impact.
“Good food, good vibes and a business that is giving back to community.”
There are some places where the food is only part of the experience.
Aunt Merl’s Fish Place at Hellshire Beach is one of them.
Fresh fish, the sea breeze, Jamaican flavour and that unmistakable Hellshire atmosphere make it the kind of spot where you can go for lunch and end up staying much longer than you planned.
Now, Aunt Merl’s Fish Place is also a proud member of the C-Think Community Impact Network.
And we think that gives Jamaicans one more reason to go nice at Aunt Merl’s.
FRESH. STEAMED. FRIED. GO NICE!
If you are heading to Hellshire and wondering where to eat, put Aunt Merl’s Fish Place on your list.
Whether you like your fish freshly fried or beautifully steamed, this is Jamaican seaside dining the way people want to experience it: good food, relaxed surroundings and the opportunity to enjoy one of the island’s best-known beach communities.
It is the sort of experience that works for a family outing, a link-up with friends, a casual lunch or simply an escape when you want good Jamaican fish by the sea.
“HELLSHIRE. FRESH FISH. GOOD COMPANY. GO NICE!”
And when you support Aunt Merl’s, you are now supporting a business that has also chosen to support its wider community.
A NEW C-THINK COMMUNITY IMPACT NETWORK LOCATION

Aunt Merl’s Fish Place has joined the growing C-Think Community Impact Network, connecting local businesses with education, youth development and community-impact initiatives.
The Network is built on a straightforward principle:
Stronger businesses can help build stronger communities—and stronger communities should support the businesses that invest in them.
Through the Network, participating businesses become part of a wider movement supporting the development of Jamaica’s young people and communities, including initiatives associated with C-Think Debates and C-Think’s community-impact programmes.
Aunt Merl’s Fish Place now becomes another physical point within that growing network.
MAKE AUNT MERL’S PART OF YOUR NEXT HELLSHIRE TRIP
This is where members and supporters of the C-Think community can make a difference too.
When you are planning a trip to Hellshire, don’t simply ask:
“Where are we going for fish?”
Remember the businesses that have chosen to stand with our communities.
Try Aunt Merl’s Fish Place.
Bring the family.
Bring some friends.
Order the fish.
Enjoy Hellshire.
And support a local business that is helping us support Jamaica’s next generation.
SUPPORT THE BUSINESSES THAT SUPPORT OUR COMMUNITIES.
MORE THAN A MEAL
One of the goals of the Community Impact Network is to create a closer relationship between local businesses and the people they serve.
That means encouraging Jamaicans to deliberately support independent businesses that employ people, serve their communities and choose to participate in programmes that can make those communities stronger.
A meal at Aunt Merl’s is therefore an opportunity to do two things at once:
Enjoy a genuine Jamaican food experience and support community impact.
That is exactly the relationship the C-Think Community Impact Network is trying to build.
LOOK OUT FOR AUNT MERL’S ONLINE
As part of its membership in the C-Think Community Impact Network, Aunt Merl’s Fish Place will also have its own dedicated webpage on the C-Think website.
Look out for the page at:
cthink.org/auntmerls
It will provide another way for people to discover Aunt Merl’s, learn about the business and connect with one of the newest members of the Network.
WELCOME, AUNT MERL’S!
We are delighted to welcome Aunt Merl’s Fish Place to the C-Think Community Impact Network.
And we encourage our schools, families, supporters, partners and wider C-Think community to show our newest partner some love.
The next time the question is:
“Where should we go for fish?”
we have a suggestion.
AUNT MERL’S FISH PLACE
HELLSHIRE BEACH
Fresh. Steamed. Fried.
GO NICE!
Another Partner. Stronger Together.
C-THINK COMMUNITY IMPACT NETWORK
Developing Critical Thinkers. Strengthening Communities.
THINK. SPEAK. LEAD


